Engaging customers through video content

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, we will discuss seven types of video content that you can use in your marketing campaigns.

Ask me anything (AMA)

You may be getting a lot of conceptual questions about innovative ways to use your product or service, what direction your company is heading, what the latest trends are, and so forth. One of the best ways to address these questions is to record or stream a live personal and unscripted AMA segment.

To get good engagement, make sure to keep questions and answers moving in a relevant and interesting direction. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests will be a lot more beneficial for your target audiences.

Business introduction or behind-the-scenes

If your company wants to build an online presence, one of the best things you can do is to showcase your business. Create content that introduces your staff or provides information about your products or services.

For instance, you can take your viewers on an office tour, show them how one of your products is made, or broadcast your business’s launch event. Make sure to invite as many viewers as you can, but remember that most live broadcasts can be recorded and saved. You’ll likely want to keep the video available after the live broadcast has ended so other potential customers can view it later.

Live broadcast announcements

You can hold live broadcasts on social media to update your customers about an upcoming product, service, or event. A live broadcast is a more interesting and personal way to make announcements compared to press releases and status updates.

Text-based announcements and pre-recorded videos can limit how you address the “fine print” questions from customers. You can use live broadcasts as a chance to hold press briefings and address questions after your official announcement.

Facebook is one of the most popular live streaming platforms today, but there are a handful of different services you can use for broadcasting live videos. Aside from Facebook, there are a handful of different services to use for live video broadcasting. Deciding which one is the best for you can depend on a lot of different variables, such as the length of your content and the demographics of your target audience.

News and trending topics

Current and live event broadcasts are great not only because they’re fresh, but also because they give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, you can stream a live cooking show while engaging your viewers by hosting a Q and A in real time. You can also offer a special discount to anyone who tunes in to a live broadcast. With these features, you can easily attract a wide audience and get them to consider your business.


Whether you have a soon-to-be-released product or a simple rehash of an existing one, there’s no better way to introduce it to your customers than by using how-to videos.

Not only do these show existing clients the best way to utilize your service or operate your product, but it also allows potential customers to see both your product and your customer service philosophy in action. Regularly monitoring these videos can be invaluable as you continue to get questions about your products or services over time. You can also use these how-to videos as another way to build a video reference library for your sales and support team.

Promotional videos

Your promotional videos should portray your business in a positive light and make people want to do business with you. You can feature your organization’s vision and mission, showcase outreach programs, highlight the positive impact of your business, and the like.

Nowadays, many companies partner with influencers to attract customers. If you have someone who’s familiar to your audience promoting your business, you’re likely to get the attention of potential customers, especially those who are hearing about your product or service for the first time.

Remember that promotional videos should be straight to the point and, ideally, should last no longer than 10–15 minutes.


Webinars are online events that are attended by a virtual audience. They allow for online participation, thanks to real-time audio and video feeds.

A series of images and videos can be broadcast and run in sync with the rest of your presentation. You can also make use of the screen sharing functionality to show your viewers an application or a website. Webinars also offer various interactive opportunities such as live chat, polls, surveys, and tests.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

Published with permission from TechAdvisory.org. Source.